Search terms internos usados por visitantes orgánicos

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-- Términos de búsqueda interna usados por visitantes orgánicos
-- Usa el evento view_search_results de GA4 enhanced measurement
SELECT
  (SELECT value.string_value FROM UNNEST(event_params)
    WHERE key = 'search_term') AS termino_busqueda,
  COUNT(*) AS busquedas,
  COUNT(DISTINCT user_pseudo_id) AS usuarios,
  COUNT(
    DISTINCT CONCAT(
      user_pseudo_id, '.',
      CAST(
        (SELECT value.int_value FROM UNNEST(event_params) WHERE key = 'ga_session_id')
      AS STRING)
    )
  ) AS sesiones
FROM
  `your-project.analytics_XXXXXXXXX.events_*`
WHERE
  _TABLE_SUFFIX BETWEEN FORMAT_DATE('%Y%m%d', DATE_SUB(CURRENT_DATE(), INTERVAL 30 DAY))
    AND FORMAT_DATE('%Y%m%d', CURRENT_DATE())
  AND traffic_source.medium = 'organic'
  AND event_name = 'view_search_results'
GROUP BY
  termino_busqueda
HAVING
  termino_busqueda IS NOT NULL
  AND busquedas >= 3
ORDER BY
  busquedas DESC
LIMIT 50