Sesiones orgánicas con scroll mayor al 75%

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40

-- Páginas orgánicas con scroll profundo (>= 75%)
-- Usa el evento scroll con el parámetro percent_scrolled
WITH scroll_data AS (
  SELECT
    (SELECT value.string_value FROM UNNEST(event_params)
      WHERE key = 'page_location') AS pagina,
    CONCAT(
      user_pseudo_id, '.',
      CAST(
        (SELECT value.int_value FROM UNNEST(event_params) WHERE key = 'ga_session_id')
      AS STRING)
    ) AS session_id,
    MAX(
      (SELECT value.int_value FROM UNNEST(event_params)
        WHERE key = 'percent_scrolled')
    ) AS max_scroll
  FROM
    `your-project.analytics_XXXXXXXXX.events_*`
  WHERE
    _TABLE_SUFFIX BETWEEN FORMAT_DATE('%Y%m%d', DATE_SUB(CURRENT_DATE(), INTERVAL 30 DAY))
      AND FORMAT_DATE('%Y%m%d', CURRENT_DATE())
    AND traffic_source.medium = 'organic'
    AND event_name = 'scroll'
  GROUP BY
    pagina, session_id
)
SELECT
  pagina,
  COUNT(*) AS sesiones_con_scroll,
  COUNTIF(max_scroll >= 75) AS sesiones_scroll_75,
  ROUND(COUNTIF(max_scroll >= 75) / COUNT(*) * 100, 2) AS tasa_scroll_profundo
FROM
  scroll_data
GROUP BY
  pagina
HAVING
  sesiones_con_scroll >= 10
ORDER BY
  tasa_scroll_profundo DESC
LIMIT 50