Keywords que llevan tráfico a URLs sin conversión

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-- Keywords con tráfico que aterrizan en URLs sin conversión
-- Oportunidades de CRO para páginas con demanda comprobada
WITH gsc_keywords AS (
  SELECT
    query AS keyword,
    url,
    SUM(clicks) AS clics_gsc,
    SUM(impressions) AS impresiones,
    ROUND(SUM(sum_top_position + impressions) / SUM(impressions), 2) AS posicion_media
  FROM
    `your-project.searchconsole.searchdata_url_impression`
  WHERE
    data_date BETWEEN DATE_SUB(CURRENT_DATE(), INTERVAL 28 DAY) AND CURRENT_DATE()
    AND search_type = 'WEB'
    AND is_anonymized_query = FALSE
  GROUP BY
    keyword, url
  HAVING
    clics_gsc >= 10
),
urls_con_conversion AS (
  SELECT DISTINCT
    REGEXP_EXTRACT(
      (SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'page_location'),
      r'(https?://[^?#]+)'
    ) AS url_normalizada
  FROM
    `your-project.analytics_XXXXXXXXX.events_*`
  WHERE
    _TABLE_SUFFIX BETWEEN FORMAT_DATE('%Y%m%d', DATE_SUB(CURRENT_DATE(), INTERVAL 28 DAY))
      AND FORMAT_DATE('%Y%m%d', CURRENT_DATE())
    AND traffic_source.medium = 'organic'
    AND event_name IN ('generate_lead', 'purchase', 'sign_up')
)
SELECT
  g.keyword,
  g.url,
  g.clics_gsc,
  g.impresiones,
  g.posicion_media
FROM
  gsc_keywords g
  LEFT JOIN urls_con_conversion c ON g.url = c.url_normalizada
WHERE
  -- Solo URLs que NO tienen ninguna conversión
  c.url_normalizada IS NULL
ORDER BY
  g.clics_gsc DESC
LIMIT 50